Overview
Camden Market traders were hit particularly hard by the restrictions on international travel imposed during Covid lockdowns, with a high percentage of businesses relying heavily on tourist footfall. But this crisis presented a unique opportunity to showcase the improved food offering to a local and London-wide audience, via media platform Camdenist.
TheLococo partnered with Camden Market landlords Labtech to devise and manage a series of 4 midweek ‘secret feast’ food events, filling tables during the hard winter months of February and March while encouraging locals to try out a night in the Grade II listed North Yard, an area many had previously overlooked.
Sample Instagram Campaign content
Strategy
We sold tickets in advance priced at £20, for a special menu at five participating restaurants. The sales were backed up by comprehensive content creation for all venues, paid social media activity and a wider paid and organic media campaign.
The model was a hit with all our partners, and the Secret Feasts brand will now be rolled out in other areas. If you’d like to find out more about this excellent method for attracting new diners to visit your own restaurant or neighbourhood on quiet week nights, download the report for more info and please get it touch. We’re booking the Summer 2022 season now.
Why this excites us
- Having the first opportunity to demonstrate the power of TheLococo’s local networks since the lockdowns
- Successful execution of Secret Feasts as an exciting format that can work for high street restaurant clusters elsewhere
- Seeing quiet restaurants filled with inquisitive new customers
Project Partners
